We Need New Ways of Judging the Success of Websites

What other ways can we start looking at what websites are and how they perform? Well, pay rate, sure (though try prying that number out of anyone).

Then there’s traffic versus site income, certainly. Take the HuffPo again—that’s $30 million this year, they say, and they were reporting 26 million uniques via comScore back in March, so let’s just totally ballpark it and say they did 312 million uniques this year. That puts their income at just about 1:10 with readers. Fascinating!

Don’t compare that to print, by the way: the print edition of the New York Times has, very roughly, just a million subscribers. How tiny and quaint, you think? Well, the news division of the Times Co. alone takes in—mostly from the print product—somewhere around $150 million… each month.

We Need New Ways of Judging the Success of Websites

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s